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"Highly recommend James for any swim coaching! Having never been taught front crawl/freestyle I decided I wanted to to learn properly to keep up with my son. At the start I could barely swim 1 - 2 lengths and was totally puffed out and exhausted- and SLOW- despite being an active person and relatively fit. After only a few months of weekly coached group sessions and a 1-1 session I now can keep up with everyone else in the fast lane and I have also have passed my Beach Lifeguard qualification with a 400m swim time of 7m5s! Thanks again James"

Suzie Davidson

“Thanks for the lesson today. You've given me a few good tips, about easily understandable things I can work on. Much appreciated. I've also just been inspired and have signed up for the Manchester marathon next year!”

Emma TJ triathlete

“It was great to get some feedback yesterday, and glad that there is lots to work on! Thanks for the drills & link.  I found it really useful to "mirror" you in the pool & you were super encouraging and enthusiastic but also broke drills down for a novice”

Gemma Rous Physio and triathlete

"James is a fantastic coach. He helped me gain both the physical and mental strength to complete the outlaw half 70.3 yesterday. He tailored my training to suit my busy lifestyle, he joined me for several training sessions, keeping me motivated with constant chat and he made me believe I could do it! Thank you again James for your excellent unending support. I completed my event faster than I had hoped, thanks to you, James. I would definitely recommend James as he is an outstanding coach. 
Now James, what shall I enter next? Xx"


Thank you to James – a terrific coach and mentor.
I hadn’t swum since my school days (sadly a very long time ago) and my goal was to complete the 1.5km sea-swim as part of a team in the Croyde Ocean Tri – a VERY daunting prospect for me!
I worked with James one to one primarily in the pool where he took my so called front crawl technique and transformed it! He was very clear, detailed and massively encouraging in his coaching. His knowledge and skill of swimming were clear to see but James always made me feel confident and relaxed, hence the sessions were great fun.
Once the sea had warmed up we ditched the pool. I was really surprised how the coldness of the water massively affected my breathing but with James and his guidance by my side he gave me the confidence and the techniques to succeed. 
James is a natural coach - patient, humorous, hugely knowledgeable and highly effective in his coaching delivery. Without James, what was at first a very scary challenge became very achievable and I’m planning on doing it again next year! 
It goes without saying that I would 100% recommend James as your swim coach.


“I want to thank you for your work and getting me into the condition you have done for this year and i will certainly be contacting you in the future if i decide to further my plans”

Richard Hewitt - Newcastle to London cycle ride 

"I worked with James for about 6 months. The initial goal was to lose a little bit of weight but more importantly get back into exercise again. For many years I was relatively fit but I had let things slip for about two years and despite gym membership I was finding my motivation for exercise was somewhat lacking. Working with James allowed me to tone up nicely for my beach holiday as a well as feel fit enough to take on some sporting challenges such as tough mudders and the odd 10K run. This is something I’ve never done before or even thought I could.

James is very chatty which helps you feel comfortable when working out. He gives you good challenges and puts fair but tough exercise programs together. My favourite sessions were our ‘out and about’ sessions, which I guess is where I found a new love of running!

Above everything else James listens carefully to what you want to achieve. He will work with with you to succeed in your goals and will also make it fun."

Sasha Carter

When James moved from the fast lane to the poolside there was concern from the swim-mortals that he may have unrealistically high expectations of our abilities. However, we found him extremely encouraging, his relaxed coaching style created a friendly atmosphere. Many factors contribute to a poor technique but James was able to identify the key weakness, explain how it interacted with other faults and suggest how to improve. He provided feedback throughout our sessions and encouraged a two-way dialogue with his athletes, acting upon their suggestions to improve his own coaching technique."
Nick Davies, regular Team GBR Age Group member over multiple distances.

'“Working with James was enjoyable, relaxed and informative. His enthusiasm to help was a real motivation, and whilst the comfortable demeanour he holds on the poolside is probably due to his depth of swimming knowledge, it was his personal interaction with me and ability to tailor his coaching style to my character that made him an effective and superior coach. I would recommend James to anybody, irrespective of experience or ability."

Chris Docherty, triathlete.

"Having James help with the Tri Club swim sessions has been a joy & a real eye opener. The tips and hints he’s given me to focus on outside of the pool as well as in it have really helped me improve specific areas of my swimming and with this I have become much more confident and relaxed in the water.


Not only does he make things easy to understand and practise but he has an extremely good eye for detail and explains how to rectify you’re problem areas in a  fun and simple way.   


I only learnt to swim front crawl a year ago and am now doing 400m in 7min 11 sec! I feel really lucky to have been able to have had James input and am looking forward to more sessions with him to see how far he can take me! Thank you very much James!!!"

Nikki Cooper, novice triathlete.   

"I have taken part in many 10k runs and my friend and I decided we wanted to push ourselves and do a half marathon. I contacted James at Time-2-Tri-Fitness as I needed some guidance as to how to tackle the training properly.

We had an initial meeting to talk through my fitness history and my hopes for the run. James also wanted to know how much and when I was able to train. He took the time to explain what would be required and that it would not just be running, it would include core activities too. He subsequently emailed me a detailed training plan that fitted around my work and family life taking into account everything we had discussed.

During the time of the plan he was in regular contact with me to see how things were going and was happy to help if I ever needed it. I would not hesitate to recommend James at Time-2-Tri-Fitness."

Rebecca Opie

"Personal Training with James has dramatically improved my attitude towards my training. He has attention to detail when explaining and correcting exercise techniques. His enthusiasm for personal fitness and his knowledge of nutrition and how to overcome injuries were also of interest to me and I found them extremely helpful in my over all training and lifestyle. It is good to train with somebody who I have complete faith in. James has been encouraging and supportive and given me confidence to maintain a level of fitness I am happy with.  It has been a very positive experience for me."c

Jo Price.

"IF YOU WANT ACHIEVABLE SUCCESS THE JAMES IS YOUR MAN! I, like many others, have long been on the diet/exercise rollercoaster ! There's not many I've not tried, all with limited periods of success. WHY ? Well, I believe they focus in the wrong areas and are driven by commercial demands.  I asked James for some simple advice on where I was going wrong - being a Yorkshireman I knew he would be forthright and honest in is appraisal of my needs.  What happened was, after a chat about my eating habits and exercise regime, was James produced a personal programme for me that included not only when best to eat but also how hard to exercise. Believe it or not, I had been working too hard and it was having a detrimental effect on my efforts.

In just 4 months I have gradually lost almost 1st 10oz and I have not felt hungry but more importantly I look forward to the gym with relish - it is no longer a chore buts something I actually look forward to.  James has changed my mind set and I am truly thankful to him for giving me a new lease of life where I know I can sustain this regime and continue to move forward with achievable results.  Look no further than James if you wish to do the same."

Karl Mercer, Air traffic controller.

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